At Arabian Travel Market (ATM) 2025, Dubai-based Jumeirah Group made headlines by announcing the launch of three exceptional new properties in Dubai. Known globally for its iconic Burj Al Arab, the Jumeirah brand is synonymous with ultra-luxury and world-class service.

These new developments align with Dubai’s vision to attract 25 million tourists by 2025 and elevate its standing as a global hub for luxury travel, lifestyle, and innovation.

🌟 Overview: Jumeirah’s Strategic Expansion in Dubai

Jumeirah Group’s new launches, unveiled at ATM Dubai 2025, mark a significant expansion in its home city. These properties promise to cater to diverse high-end market segments, offering innovation in hospitality, wellness, business travel, and beachside living.

📍 New Jumeirah Properties Announced:

1. 🏖️ Jumeirah Marsa Al Arab – A beachfront luxury lifestyle resort
2. 🏙️ Jumeirah Za’abeel Resort – An urban wellness retreat with skyline views
3. 🏢 Jumeirah Business Bay Hotel – A sophisticated haven for business travelers

Each development reflects Jumeirah’s commitment to design excellence, Arabian heritage, and unparalleled guest experience.

🏝️ Jumeirah Marsa Al Arab: Redefining Seaside Luxury

Jumeirah Marsa Al Arab is set to be one of the most iconic beachfront resorts in the world. Nestled along the coast adjacent to the iconic Burj Al Arab, this project is inspired by the elegance of a superyacht and combines nautical design with modern luxury.

✨ Key Highlights:

• 400 ultra-luxury rooms and suites
• 80 boutique residences with private access
• A world-class marina and yacht club
• Fine dining concepts by Michelin-star chefs
• Bespoke wellness facilities and beach clubs

🌅 Jumeirah Marsa Al Arab will be a destination in itself—perfect for ultra-high-net-worth individuals, honeymooners, and VIP travelers.

🧘‍♀️ Jumeirah Za’abeel Resort: A Wellness-Focused Urban Oasis

Located on the edge of Za’abeel Park, the upcoming Jumeirah Za’abeel Resort will be a wellness-centric hotel offering tranquility amidst the city’s energy. This retreat is designed for health-conscious travelers seeking rejuvenation through integrated wellness programs.

🌿 Resort Highlights:

• Full-spectrum wellness suites and spa treatments
• Yoga, Pilates, and sound healing studios
• Organic restaurants and nutritionist-approved dining
• Rooftop infinity pool overlooking Dubai’s skyline
• Sustainable architecture with energy-efficient features

🧘 Jumeirah Za’abeel Resort taps into the booming global wellness tourism trend, attracting travelers from Europe, Asia, and the GCC.

💼 Jumeirah Business Bay Hotel: Smart Hospitality for Professionals

Situated in the thriving district of Business Bay, this property will cater to corporate travelers, digital nomads, and event organizers. The hotel combines luxury with state-of-the-art technology to redefine business travel in Dubai.

🏢 Key Features:

• AI-powered smart rooms with workspace integration
• Meeting halls, business lounges, and event venues
• Fine dining and executive bars
• Health-focused amenities for busy professionals
• Proximity to Dubai Mall, DIFC, and Downtown

💼 Ideal for MICE events, expos, and international business delegations, Jumeirah Business Bay Hotel bridges functionality with refined elegance.

🛎️ How Jumeirah Is Reinventing Hospitality in 2025

The announcement at ATM Dubai 2025 reflects Jumeirah’s renewed focus on:

• 📍 Strategic location targeting
• 🧑‍🍳 Culinary excellence with celebrity chefs
• 🛏️ Technology-first guest experiences
• ♻️ Sustainability in design and operations
• 🌍 Expanding global traveler demographics

Jumeirah Group is not just adding rooms to the city—it is shaping lifestyle destinations that meet evolving luxury tourism demands.

📈 Dubai Tourism Goals Aligned with New Developments

Dubai aims to attract over 25 million annual visitors by 2025, and high-end tourism remains a key pillar. These new hotels directly support this goal by:

• 🌟 Elevating Dubai’s global brand perception
• 🧳 Attracting high-spending tourists
• 🏨 Increasing room inventory with luxury offerings
• 💼 Enabling tourism-led economic diversification

🌐 Jumeirah’s Global Expansion Strategy

While Dubai remains its home base, Jumeirah Group continues expanding internationally, with new openings across:

• 📍 Saudi Arabia (Diriyah, NEOM)
• 🇮🇹 Italy (Capri Palace, Rome)
• 🇬🇧 UK (Jumeirah Carlton Tower, London)
• 🇨🇳 China and Southeast Asia

The Dubai launches at ATM 2025 showcase the brand’s anchor position in the UAE market while reinforcing its vision for global luxury leadership.

📸 What to Expect: Design, Architecture & Experience

Each of the three properties will reflect a different architectural narrative, blending Emirati culture, modern elegance, and international design flair.

• 🕌 Jumeirah Marsa Al Arab – Futuristic coastal living
• 🏛️ Za’abeel Resort – Contemporary Arabian minimalism
• 🏙️ Business Bay Hotel – Urban sleek and tech-infused

Expect smart tech integration, eco-friendly designs, local art, immersive culinary journeys, and unmatched views of Dubai’s cityscape and shoreline.

📅 Launch Timeline & Pre-Booking

• 📢 Official Unveiling: ATM Dubai 2025
• 🧱 Construction Completion: Starting late 2025 to 2026
• 📞 Pre-booking Channels: Launching Q3 2025 via Jumeirah.com
• 🎉 Grand Opening Events: Expected in Q4 2025 & Q1 2026

Travel agents, investors, and hospitality partners attending ATM 2025 have already shown massive interest in these launches.

🏁 Final Words

With the unveiling of these three iconic properties at Arabian Travel Market 2025, Jumeirah Group continues to raise the bar for ultra-luxury hospitality in Dubai. These new hotels aren’t just places to stay—they are experiences, ecosystems, and destinations designed for the future of global tourism.

Whether you are a luxury traveler, an international investor, or a business executive, Jumeirah’s 2025 launches offer the perfect combination of location, lifestyle, and legacy.