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A Sculptural Wave Rises on Palm Jumeirah: BEYOND’s New Landmark — PASSO

BEYOND Developments, the Dubai-based luxury real estate innovator, has made its boldest move yet — unveiling PASSO, a sculptural twin‑tower masterpiece on the West Crescent of Palm Jumeirah. With its first flagship venture beyond Dubai Maritime City, this development marks a fresh chapter in BEYOND’s story — where architecture meets emotional experience. 🏝️


1. 🚀 Expansion Beyond DMC: A Strategic Leap for BEYOND

PASSO symbolizes BEYOND’s expansion outside its Dubai Maritime City masterplan, establishing the brand at one of the world’s most luxurious addresses for the first time. Nestled on the West Crescent of the iconic Palm Jumeirah island, the project underscores BEYOND’s ambition to elevate its design ethos against Dubai’s most celebrated backdrop.

Adil Taqi, CEO of BEYOND, describes PASSO as “a strategic leap in our journey to craft places that resonate on a deeper human level.” The development embodies three core pillars: Address, Landmark, Experience. It’s not just about iconic architecture — it’s about places that spark emotion, forge connection, and deliver meaning.


2. ✨ A Sculptural Beacon: Avita & Bella

  • Avita and Bella — PASSO’s sculptural towers — are envisioned as fluid, curved silhouettes that emerge from the sea like sculpted waves. Their organic geometry is inspired by marine forms and coastal contours, creating a striking silhouette visible across Dubai’s shoreline.
  • Between them lies a landmarked piazza — capped by a sculpted canopy and framed by two glass pavilions — that serves as both a grand entrance and a gathering space for residents.

3. 🌟 A Dazzling Unveiling: Phoenix Drones & Sky Screens

On August 1, 2025, the inaugural launch of PASSO lit up the Palm’s skyline with Dubai’s first-ever “screens in the sky” performance. Over 4,000 synchronized drones created a 13‑minute aerial story that visually narrated the design and spirit of PASSO — a breathtaking interplay of digital visuals, choreographed flight, and live stage theatrics. Dubai’s property scene had never seen anything like it.


4. 🏠 Streetside Living: 625 Residences Across Three Collections

PASSO offers 625 refined residences, grouped into three distinct collections tailored to diverse lifestyles:

  • Wellness Collection – Private garden units with plunge pools, green terraces, and direct beach access — ideal for those seeking tranquility and holistic living.
  • Elite Collection – Thoughtfully positioned within the towers, these homes function as vantage points, featuring panoramic views and unique architectural outlooks.
  • Signature Collection – Includes five ultra‑luxurious penthouses and six standalone beachfront mansions (ranging up to 10,167 sq ft), offering ultimate exclusivity—and sky‑high resale value.

5. 🧘‍♀️ Wellness & Design: Beyond Brilliance

PASSO is more than a building — it’s an experience rooted in biophilic design and wellness:

  • 260 sqm Wellness Pavilion with spa suites, sauna, meditation and yoga decks.
  • Rooftop infinity pools and sky gardens offering 360° views of sea and skyline.
  • A Montessori-style children’s pavilion, merging indoor/outdoor play zones.
  • A cascading aquascape flowing into a 250-metre private beach.
    All landscaped with lush greenery, organic art pieces, and a serenity-first layout

6. 🌴 Palm Jumeirah Setting: Views, Access & Prestige

  • The West Crescent is prized for panoramic views of Atlantis, Burj Al Arab, and sunset horizons, along with proximity to high-end retail, beachfront dining, and golf clubs.
  • With only 625 residences distributed across two low-rise towers, PASSO delivers an intimate, boutique community setting — unlike many high-density developments.

7. 💰 Investment Case: Scarcity, Value, Vision

Dubai’s property on Palm Jumeirah continues to show annual appreciation rates in the 15–20% range. With limited beachfront stock, branded developments like PASSO are fast becoming trophy assets with long-term growth potential.

With private rooftop pools, beachfront mansions, wellness-led homes, and a sculptural identity, PASSO targets 7–8% gross rental yield, especially in the luxury short-let market.

The development also offers flexible payment terms (e.g., 60/40), early buyer incentives, and Golden Visa eligibility — boosting its appeal to international investors seeking secure assets with lifestyle credentials.


8. 🚶 Lifestyle Footprint: Luxury at Your Doorstep

Residents at PASSO will enjoy:

  • Private beach promenade with concierge services and marina lounge.
  • A family pool, experience pool, and wet lounge areas for recreation and relaxation.
  • A library lounge, cinema, and café for communal leisure — all within a wellness-infused enclave.
  • Direct access to top attractions: from Nakheel Mall and Marina walk, to Atlantis, and beaches — all just minutes away.

9. 🎯 Who Is PASSO For?

Buyer ProfileWhy PASSO Appeals
Global HNWIs & luxury investorsWant limited-supply beachfront estates with iconic architecture and strong resale potential.
Wellness-focused families & couplesSeek curated homes with holistic living features—yoga decks, green terraces, calm environments.
Premium second-home buyersDesire hassle-free access to Dubai’s finest lifestyle and Golden Visa eligibility.
Developers’ loyalistsBEYOND’s previous designs have proven artful, timeless, and investment-focused, making PASSO a natural fit.

10. 📅 What’s Next? Timeline & Reach

  • Estimated handover: Q3 2029 — giving buyers a comfortable construction timeline and phasing of payment.
  • Sales interest is already active — global investors, regional buyers, and design-savvy clients have flocked to view virtual tours and renderings.
  • With the launch event trending internationally, media coverage has solidified PASSO’s experiential branding: as art, as architecture, and as an immersive place to live.

11. 🔍 Final Thoughts: Why PASSO Matters

PASSO isn’t merely a new address—it’s for BEYOND, a statement of ambition. At Palm Jumeirah, it serves as both a new benchmark for boutique beachfront wellness living and a strategic anchor for BEYOND’s global expansion.

  • It’s more than sculpture: it is a functional, human-centered, and emotionally impactful environment.
  • It defines three key real estate values: Address (prime), Landmark (iconic design), Experience (wellness, community).
  • For buyers who demand investment value, physical beauty, and holistic lifestyle, PASSO delivers all three—wrapped in an architectural shell inspired by the sea itself.

🏁 In Summary

  • PASSO by BEYOND is a sculptural twin‑tower development launching BEYOND’s expansion into one of Dubai’s most exclusive locations.
  • Boasting 625 ultra-luxury residences, wellness-first amenities, biophilic design, and private beach access over 250 metres.
  • The spectacular drone show launch, architectural curves, and a piazza framed by sculpted glass boxes confirm PASSO as Dubai’s newest visual signature.
  • Ideal for investors, wellness-oriented buyers, and global second-home seekers, PASSO also offers Golden Visa eligibility, flexible payment plans, and a high-yield luxury product in limited supply.

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