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Arada unveils Dh12.5 billion Masaar 3 project: UAE’s largest forest community yet

Stretching across a sprawling 21 million square feet, Arada’s newly unveiled Masaar 3 stands as the largest chapter yet in the UAE’s pioneering forest-inspired residential series. With a jaw-dropping AED 12.5 billion price tag, this woodland haven reflects a new era in wellness-led, sustainable living—where nature, smart design, and community converge.


1. Forested Living, Elevated

Designed as a luxury retreat that integrates 4,000 villas and townhouses across eight gated neighborhoods, Masaar 3 exemplifies forest living redefined. From two-bedroom cozy homes to expansive five-bedroom villas, each residence balances tranquility with modern comforts.

At the heart lies the green spine—a lush corridor adorned with over 100,000 trees, designed for walking, jogging, or simply wandering under shaded canopies. Serene wellness zones, cycling paths, and shaded trails offer daily doses of nature’s calm.


2. Amenities That Nurture Body and Soul

Residents will enjoy a central lagoon pool with landscaped waterfalls, alongside a gym and café that form the social core of the community

Lifestyle benefits extend further: district-specific swimming pools, padel and basketball courts, children’s play areas, adventure playgrounds, and even a charming duck pond. Retail and dining options, anchored by a bustling Zad food truck park, enhance the communal feel.

Each home also includes smart systems and premium appliances, marrying eco-consciousness with upscale convenience.


3. Responding to Success: From Masaar to Masaar 3

This expansion springs from prior achievements: Masaar 2, which sold out within just three hours, underscores the soaring popularity of Arada’s forest concept.

Combined with the original Masaar, the first two communities include 5,000 homes with a GDP of AED 16 billion—all sold and in various stages of delivery between now and 2028.


4. Timeline & Location: Where Nature Meets Connectivity

Construction is slated to begin in early 2026, with first handovers scheduled for 2027.

Situated in Sharjah’s Rowdat district, Masaar 3 benefits from proximity to:

  • Masaar 2
  • A rapidly expanding schools district
  • Tilal City and Sharjah Mosque
  • Major connectivity via Khorfakkan Road, E611 (Emirates Road)
  • Sharjah International Airport (~15 min drive)
  • Dubai International Airport (~30 min drive)

This smart positioning makes it ideal for families seeking serene surroundings without compromising on access or education.


5. Voices Behind the Vision

HRH Prince Khaled bin Alwaleed bin Talal, Executive Vice Chairman of Arada, reflected:

“Masaar has become one of the UAE’s most distinctive residential success stories… reinforcing our commitment to wellness-led design, premium facilities and delivering homes that put families and nature first.”

Adding industry insight, Ahmed Alkhoshaibi, Group CEO of Arada, shared:

“Masaar 3 builds on our experience… the success of the Masaar brand is emblematic of growing buyer demand for sustainable, family‑friendly living environments that also deliver capital appreciation and long‑term value.”

Their comments reinforce Masaar 3’s positioning as much more than a housing project—it’s a commitment to a mindful, future-forward lifestyle.


6. A Benchmark in Sustainable Community Development

Masaar 3 raises the bar—not just in terms of scale or luxury, but in fostering holistic well-being. Its thoughtfully curated amenities, emphasis on greenery, smart home technology, and strong sales momentum signal a shift in urban residential trends.

Moreover, this development reflects a pivotal moment in property development, where sustainability, wellness, and investment potential intertwine.


Summary Table: Masaar 3 at a Glance

FeatureDetails
Total InvestmentAED 12.5 billion
Units~4,000 villas & townhouses
Site Size21 million sq ft
Phases8 gated neighborhoods
Key AmenitiesLagoon, gym, café, green spine, sport courts, food truck park, smart homes
Construction StartEarly 2026
First Home Deliveries2027
Location HighlightsRowdat, near Masaar 2, schools, major roads, close to airports
Developer’s VisionWellness-led, smart living, family-first design

Conclusion

With Masaar 3, Arada once again redefines luxury living by fusing immersive woodland ambience with smart, family-oriented design. From its serene green spine to its state-of-the-art residences, this forest community exemplifies thoughtful innovation and community-centric development.

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